Chloé's - The first house of luxury ready-to-wear. Prior
to Chloé's launch, luxury fashion houses had only ever produced Haute
Couture (i.e. made-to-measure) clothing. This was fine for the few who
could afford it, but it left everyone else in frequently poorly-made
copies, supplied by the local seamstress. Chloé's creator, Gaby
Aghion, rejecting the stiff formality of 1950s fashion (and sensing a
gap in the market), decided to create a line of off the rack, high
quality, soft, body conscious clothes from fine fabrics, which she
called 'luxury prêt-à-porter' and thus, the Prêt-à-Porter
(Ready-To-Wear) market we know today, was born. The couturiers
quickly followed suit (the first being Givenchy, with their 1956
Ready-to-Wear collection; 'Givenchy University') and today, designer
ready-to-wear heavily outweighs couture. Designer handbags are now
part of Chloé's product line and we are delighted to carry them.
